:: September 2007 ::

AFL and AMA Welcome Juan Fuara for Joint Luncheon
September's AFL/AMA joint membership luncheon will feature Juan Faura, the president of Cultura, a Dallas-based advertising and marketing company which specializes in communicating to the U.S. Hispanic market.

The luncheon will be held on Wednesday, September 12, 2007 at the Embassy Suites Hotel, 1040 P Street. Networking and registration begin at 11:45 a.m. with the luncheon program beginning at noon. Cost to attend is $14 for students, $16 for members, and $21 for non-members. For more information, or to make your reservation, please call 434-6664 or e-mail info@adfedlincoln.org. All no-shows will be billed.
More info...

A Letter From The President
The enthusiasm of the new AFL year has yet to cool off...
Remember to check out the website, www.adfedlincoln.org. There’s plenty to read and of course, the calendar of events. We welcome anyone to join the committees and help this club maintain its stellar status within the AAF.
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Minority Report: September 2007
Multi-Language Search Strategies
According to recent U.S. Census Board data, the U.S. minority population has reached more than 300 million. At more then 44.3 million, the Hispanic population is the largest of the minority groups (14.8 percent of the overall U.S. population) and the fastest growing -- at a rate of 3.4% between July 2005 and July 2006. Why is it, then, that U.S. marketers are still not catching onto the fact that they need to start paying attention to reaching foreign language searchers, particularly Spanish-speaking audiences?
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Reminder: 2nd Annual Red White & Hot Chili Cookoff - September 28, 2007
Get your chili on at the second annual Red Hot & White Chili Cook-Off. The Advertising Federation of Lincoln will bring this growing event back for a second year at the dock at Embassy Suites on Friday, September 28 from 6:30 - 9:00 pm. This chili competition will be the night before the Huskers take on Iowa State, so come downtown for a spicy tailgate party!
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2007 Ad Camp - Register Today!
A wise man once said, “It’s not what you know, it’s who you know.”

I don’t know who the wise man is exactly, but I bet he went to Ad Camp. That’s where you’ll learn everything you need to know about advertising, design, and even what a Media Planner does.
More info...

Scholarship Information
The Advertising Federation of Lincoln is pleased to recognize and support the future leaders of the advertising industry. Each year, our organization offers scholarships to three individuals who are full-time Nebraska students, enrolled in an accredited college or university and pursuing a course of study in the areas of advertising, marketing, public relations, communication, or commercial art. This year, each scholarship is valued at $1,000.
More info...

2008 Nebraska ADDYs Deadlines
Thirsty for recognition? The 2007-2008 Nebraska ADDY® Awards are on the way!
Planning for the 15th annual Nebraska ADDY® Awards is well under way. The call-to-entries poster is scheduled to be mailed in mid-September and the Web site for the event will go live at that same time. The ADDY® committee is determined to give entrants a full month to gather and prepare work.
More info...

AFL's 2007-2008 Public Service: The Autism Family Network
There are no medical tests for diagnosing autism. An accurate diagnosis must be based on observation of the individual's communication, behavior, and developmental levels. Several screening instruments, such as the CARS rating system (Childhood Autism Rating Scale) and the Checklist for Autism in Toddlers (CHAT), have been developed that are now being used in diagnosing autism. With early diagnosis and intervention, the cost of lifelong care can be reduced by two-thirds.
More info...

Legislative Report: Town Hall to Discuss Whether Cookies are Recipe for Privacy Invasion
Online Behavioral Advertising, the practice of targeting advertising to consumers based on their online usage, is becoming a hot debate as the FTC revs up for its town hall this November focusing on the implications of the practice.
More info...

AFL at UNL's "Big Red Welcome," a Recap:
The Big Red Welcome was a success! …approximately 10,000 UNL students participated on Sunday evening August 26th, despite the 95-degree temperatures.
More info...

AFL Member Spotlight
Jessica Polmanteer, Bailey Lauerman
view spotlight...

Quote of the Month
"He that is good for making excuses is seldom good for anything else."
-- Benjamin Franklin, Member: Advertising Hall of Fame

Mark Your Calendars

• September Membership Luncheon
  September 12, 2007 (Wednesday)
  11:45 am to 1:00 pm


• Red, White & Hot Chili Cook-Off
  September 28, 2007 (Friday)
  6:00 pm to 10:00 pm


• October Membership Luncheon
  October 16, 2007 (Tuesday)
  11:45 am to 1:00 pm


• Ad Camp
  November 14, 2007 (Wednesday)
  8:00 am to 5:00 pm

August Birthdays

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